My dad taught me how to fish when I was 8. Every good fisherman knows that the right bait can get a fish on the hook. It's the same with marketing–the right compelling offer will draw your prospect in. For me–the right bait was cheese. Okay–I admit...
As you may have noticed here at Innerspace Marketing, I've been ramping up my YouTube channel marketing. YouTube is the #2 search engine (behind the #1 big daddy Google)–ahead of Bing, Yahoo, Ask and AOL combined. There is unlimited potential in leveraging...
Time is money my friend. One of the reasons I switched from Constant Contact email marketing service (which I used for many years) to Aweber is the fact that I kept losing my work in Constant Contact. Aweber has a great autosave feature as a failsafe so that never...
Yeah, I know–you're reading this just for the title. Stick with me though. Two weeks ago I landed a new client. She embodies my ideal client description–all the traits that indicate she would be a great fit for me and my services. Getting her as a client...
I want to invite you to a mind shift–an alternative perspective on what your website is to you and your business. I'd like you to envision your site as living, breathing entity–maybe a friendly houseplant. A plant? Why not. Just like a plant needs...
I've had a lot of requests for how to create a simple horizontal email signup form for MailChimp for use on WordPress websites. A few caveats here–there will be some simple coding as you'll be editing your theme's style.css file. You will need to create your own...
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Hi, I’m Julia McPherson, founder of Innerspace Marketing, a boutique web design and marketing automation firm. I’m a Certified ONTRAPORT Consultant, and have over 17 years in marketing, automation, and web/graphic design. I love helping business owners gain more time, with fewer headaches, through design and automation.