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How to Install Google Analytics on Any Website

Google Analytics is a free tool that can give you mountains of insight into your customers and they way they use your site. If you have a website, I highly recommend setting up Google Analytics as soon as possible. The sooner you start collecting data from your...

Overcoming Email List Anxiety

Twice this week, I've had conversations with friends around email list anxiety. It happens–I've gone through it myself. One friend has a large number of subscribers who've transitioned with her when her business changed. She's afraid to email this segment of her...
How to Become a Killer Serial Emailer

How to Become a Killer Serial Emailer

Killer Serial? Get it? Like what I did there? Okay–so sometimes my Dad's silly puns and wacky wording get the best of me. I purely blame genetics and too much Dexter. I've been thinking a lot about email automation and how you can make the most out of your email...