The Spam Filter. On the one hand, we love it as a user. On the other, it’s a kick in the pants when you’re sending out marketing emails to your potential leads and clients. Are you getting complaints that your emails from your marketing email service keep ending up in...
If you've been in business for a time, you've got a secret weapon–client distinction. You know that not EVERY warm body is your best client. So, while still trying to build a superstar following and amass list subscribers, how do you begin the process to kindly...
You've heard it all before, right? Gurus shouting out the top of their lungs: The LIST! The List! The MONEY is in the LIST! So, you sign up with one of those email services, spend hours setting up forms, and responders, and not to mention your “lead...
This past year was all about making changes to my systems and processes. 2014, thanks for helping my business grow and focus on what's important. Here's my list of top 7 favorite business tools I used in 2014. 1) Social Media management with MeetEdgar.com Edgar is an...
One of my favorite tools for business and home management is Evernote. Evernote is a powerful, low cost tool for any small business wanting to get more streamlined and process oriented. It helps me manage all the paper in my life, capture ideas, visual or audio notes...
I wasn't born in the great state of Texas, but like the song says, I got here as fast as I could. Texas has a lot of quirks–like everybody's fixin' to do something. Which is straight up Texan for “Look, I haven't done it, I know it needs to be done, I'm...
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Hi, I’m Julia McPherson, founder of Innerspace Marketing, a boutique web design and marketing automation firm. I’m a Certified ONTRAPORT Consultant, and have over 17 years in marketing, automation, and web/graphic design. I love helping business owners gain more time, with fewer headaches, through design and automation.