Book Review: The $100 Startup by Chris Guillebeau
Find A Way To Make A Life, Not Just A Living My husband thinks it's hilarious that I've become business book obsessed. I love to read--fiction. But since January and striking out on my own as a freelance web designer, I've been dutifully reading books on marketing,...
Etsy Tipping Point: Getting More Eyes On Your Items
Etsy continues to grow exponentially. If your main business relies on Etsy as your showcase and shopping cart, consider the following tips to put you ahead of your Etsy competition. This article covers item quantities and shop organization. This is the first of an...
Does Your Small Business Have A Rally Cry? It Should
I've been working through Tara Gentile's digital workshop, Marketing ReWired, and something Tara said hit home with me --what is your small business's rally cry? This short, simple phrases integrates all that you do and incorporates the why of your business. Why you...
Top 5 Reasons Why WordPress is the Right Content Management System for Small Businesses
Why do I think a self-hosted WordPress site is a great solution for small business owners? Here are my top 5 reasons: 1) WordPress is free. Thanks to brilliant open source web developers who keep producing excellence, the WordPress content management system (CMS) is...
How to Define the Marketing Purpose of Your Website
will be more image-focused than say a dry cleaning business who may want to differentiate themselves as an eco-friendly service. All websites have the purpose of being informative. The question to ask is to whom. No matter if you already have an existing site or you...
Client Focus: That's The Cutest Thing
A few months ago I was invited to speak at a local Etsy group meeting, focusing on marketing Etsy shops. During that meeting, a lot of best practices were shared between members. Among them, I was delighted to meet Vicky Suter, owner of the Etsy shop That's The Cutest...
Back That Thing Up! Your Website, That Is
I have to tell you--I hate losing my work. Hours upon hours of BenVita biscuits and coffee in front of the screen just getting that perfect shade of blue on my site, and wham bam. All that work is lost in an instant. I've recently become a megafan of the WordPress...
Untangling the Gordian Social Media Knot
I just read a great blog post by Mack Collier called "Suck it Up Buttercup The World Does Not Owe You a Like or a Retweet!" Collier explains that he made a conscious decision to cut back on Facebook and Twitter time and saw a significant drop off in client referrals...
Pin Me Up, Pin Me Down – Using Pinterest for Small Business
Pinterest is the latest social media site that is visually driven, allowing users to pin topics of interests to self-created virtual boards. Think of it as a virtual organization tool for great discoveries online. Users "pin" a picture of the product or service that...
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