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Save Time with Templates in Aweber

Time is money my friend. One of the reasons I switched from Constant Contact email marketing service (which I used for many years) to Aweber is the fact that I kept losing my work in Constant Contact. Aweber has a great autosave feature as a failsafe so that never...

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Pimp Your FAQs Page for Cash Money

Yeah, I know--you're reading this just for the title. Stick with me though. Two weeks ago I landed a new client. She embodies my ideal client description--all the traits that indicate she would be a great fit for me and my services. Getting her as a client was a bit...

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Why Your Website Should Never Be Done

I want to invite you to a mind shift--an alternative perspective on what your website is to you and your business. I'd like you to envision your site as living, breathing entity--maybe a friendly houseplant. A plant? Why not. Just like a plant needs sunshine, water,...

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How To Write Your Breakthrough Elevator Speech

When someone asks you, “What do you do?” this is your golden opportunity to shine. I’m as guilty as any of giving the standard answer “I’m in ___.” That’s a conversation stopper, not a conversation starter! What people are really asking is: who are you, who are your...

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How to Write a Press Release for Your Business

Press releases can be your secret marketing weapon. If you put a little bit of effort, the rewards can be free exposure for your business. Many a stressed, over-worked business owner throws up their hands at the thought of PR. They shouldn't. Writing and distributing...

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How to Create a Facebook Page for Your Business

Having a Facebook page for your business is becoming one of those 'norms' in business--clients and customers expect it. Why is having a Facebook page a good idea? It can serve as a forum to listen to your customers, get feedback on products or services, offer...

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Give Mobile Web the Finger: Design Form Meets Function

Statistics show that the mobile web is exploding and by 2014, mobile internet use will overtake internet desktop use. Is your website mobile ready? Here are 5 things to consider what users want, need and expect in their mobile browsing experience. Remember mobile...

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Welcome

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Hi, I'm Julia McPherson, founder of Innerspace Marketing, a boutique web design and marketing automation firm. I'm a Certified ONTRAPORT Consultant, and have over 17 years in marketing, automation, and web/graphic design. I love helping business owners gain more time, with fewer headaches, through design and automation.

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