Requiem for the Email Newsletter
You've heard it all before, right? Gurus shouting out the top of their lungs: The LIST! The List! The MONEY is in the LIST! So, you sign up with one of those email services, spend hours setting up forms, and responders, and not to mention your "lead magnet"--that...
Top 7 Favorite Business Tools of 2014
This past year was all about making changes to my systems and processes. 2014, thanks for helping my business grow and focus on what's important. Here's my list of top 7 favorite business tools I used in 2014. 1) Social Media management with MeetEdgar.com Edgar is an...
How to Add a Child Theme to WordPress
If you have a WordPress website, I recommend creating a child theme for your site's main theme. This is because themes are continuously updated for a variety of security or user experience reasons. If you have added custom coding or CSS to your theme, without using a...
Evernote the Small Business Tool That Saves Time and Sanity
One of my favorite tools for business and home management is Evernote. Evernote is a powerful, low cost tool for any small business wanting to get more streamlined and process oriented. It helps me manage all the paper in my life, capture ideas, visual or audio notes...
Build Hospitality into Your Business Processes
I wasn't born in the great state of Texas, but like the song says, I got here as fast as I could. Texas has a lot of quirks--like everybody's fixin' to do something. Which is straight up Texan for "Look, I haven't done it, I know it needs to be done, I'm going to do...
Your Lifestyle Business Plan
I've been thinking a lot about the words: transition, new direction, and shift in terms of my business and my lifestyle. I hear a lot about having a lifestyle business plan. What does that really mean? For me, it means moving from where you are right now, to where...
How To Change Your WordPress Author URL to Your About Page
I just had this issue today with one of my clients--some hacker from a foreign land was trying to access her site with her username. How did they get her username? Well, WordPress out of the box creates a nice "Author Archive" of all the posts a user has created. The...
Top 5 Ways to Increase Your Website Traffic
So you have a blog, and you've been blogging away. Yes! Great! Whoo-hoo! Now what? If the sound of silence is proving to be more than you can bear, it's time to start thinking about driving traffic to your website, and to you. Here are my favorite 5 ways to increase...
Your Website Marketing Message: Time for Spring Cleaning
So you built an awesome website. Can I ask you personal question about your site's marketing message? Are there cobwebs creeping in? Building a website is a daunting task, just to get the information up and looking great. If it's been a while since you've taken a good...
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