Press releases can be your secret marketing weapon. If you put a little bit of effort, the rewards can be free exposure for your business. Many a stressed, over-worked business owner throws up their hands at the thought of PR. They shouldn't. Writing and distributing...
Having a Facebook page for your business is becoming one of those ‘norms' in business–clients and customers expect it. Why is having a Facebook page a good idea? It can serve as a forum to listen to your customers, get feedback on products or services,...
Statistics show that the mobile web is exploding and by 2014, mobile internet use will overtake internet desktop use. Is your website mobile ready? Here are 5 things to consider what users want, need and expect in their mobile browsing experience. Remember mobile...
Find A Way To Make A Life, Not Just A Living My husband thinks it's hilarious that I've become business book obsessed. I love to read–fiction. But since January and striking out on my own as a freelance web designer, I've been dutifully reading books on...
Etsy continues to grow exponentially. If your main business relies on Etsy as your showcase and shopping cart, consider the following tips to put you ahead of your Etsy competition. This article covers item quantities and shop organization. This is the first of an...
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Hi, I’m Julia McPherson, founder of Innerspace Marketing, a boutique web design and marketing automation firm. I’m a Certified ONTRAPORT Consultant, and have over 17 years in marketing, automation, and web/graphic design. I love helping business owners gain more time, with fewer headaches, through design and automation.