Please wait while the policy is loaded. If it does not load, please click here. Julia McPherson, Author at Innerspace Marketing - Page 10 of 11

Does Your Small Business Have A Rally Cry? It Should

Marketing

I've been working through Tara Gentile's digital workshop, Marketing ReWired, and something Tara said hit home with me –what is your small business's rally cry? This short, simple phrases integrates all that you do and incorporates the why of your business. Why...
How to Define the Marketing Purpose of Your Website

How to Define the Marketing Purpose of Your Website

Marketing

will be more image-focused than say a dry cleaning business who may want to differentiate themselves as an eco-friendly service. All websites have the purpose of being informative. The question to ask is to whom. No matter if you already have an existing site or you...

Client Focus: That’s The Cutest Thing

Web Design

A few months ago I was invited to speak at a local Etsy group meeting, focusing on marketing Etsy shops. During that meeting, a lot of best practices were shared between members. Among them, I was delighted to meet Vicky Suter, owner of the Etsy shop That's The Cutest...
Back That Thing Up! Your Website, That Is

Back That Thing Up! Your Website, That Is

Web Design

I have to tell you–I hate losing my work. Hours upon hours of BenVita biscuits and coffee in front of the screen just getting that perfect shade of blue on my site, and wham bam. All that work is lost in an instant. I've recently become a megafan of the...