Why do I think a self-hosted WordPress site is a great solution for small business owners? Here are my top 5 reasons:
1) WordPress is free.
Thanks to brilliant open source web developers who keep producing excellence, the WordPress content management system (CMS) is free to all. And the code is always improving through regular updates.
2) WordPress is flexible.
There are a plethora of plug-ins available to make your site do whatever you can dream. If it doesn't exist, you can go to the WordPress community to request it be built.
3) WordPress is adaptable.
You have the ability to add pages, posts, images within mere seconds, all without knowing any code. The content management system is robust and easy to navigate. It can integrate with Mac or PC, mobile devices and tablets. It is also easy to setup an RSS feed so that your audience can find you and integrate with other systems such as your email content management system like Aweber, Constant Contact, or MailChimp.
4) WordPress is customizable.
You are only limited to your imagination when changing your site. There are hundreds of thousands of themes available, some free, some for purchase, and with a web designer those themes can be customized through coding to suite your needs. Or a web designer/developer can build you a complete custom solution from sketch to launch.
5) WordPress has advanced functionality.
WordPress sites can integrate with a variety of SEO and analytical systems, so you can track your data easily. Also with the WordPress Loop, a developer or designer has the ability to generate a dynamic site experience for the end user. If you ever hire a developer in the future, the door is open to future enhancement as the foundational structure is already in place.
