If you serve corporations, or small to mid-sized businesses, LinkedIn is a must have social network. So much more than just a “resume” site, LinkedIn's true power comes from networking capabilities and social groups.
Complete your profile to its fullest capacity and stake your claim–meaning grab your vanity profile URL. In this short video I'll walk you through how to do just that.
One other bit of advice for LinkedIn, and this one I tested personally–fill the Headline area with key word search terms. For instance, I originally had “Marketing Consultant” as my headline. After taking the great Linkedin Training Course from Leslie Hughes of Punch!Media, I changed my Headline to say “Online Marketing Consultant | WordPress Web Designer | Graphic Designer | Email Marketing Strategist” and my search rate increased 300%! I know, I still get cold calls from recruiters for “email marketing strategist” jobs–and I'm not looking for a job. So, case in point–squeeze every bit of searchable key words into that Headline space!
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