Design Questionairre

Branding and Logo Design Questionnaire

Please complete this design form entirely to help me gauge your style and discover your expectations and desires for your brand. All answer boxes are free form, allowing you to use as much space as you need. Feel free to include web links to styles or colors you like for inspiration or competitor sites so we can set your brand apart.

Name*
First Last
Email*
Phone*
Is the logo for your company or a specific product/service? Please describe.*
How would you describe your products or services?*
What are the long term goals for you company?*
(growth, exposure, break into a new market, etc.)
Why do you want a new logo (if one already exists)? What do you want your new logo to accomplish?*
Who are your main competitors? Feel free to add links to their shops or sites.*
How are you different from your competitors?*
What is the age range of your target audience? What attributes would you use to describe them?*
(e.g. Stay at home moms, ages 22-38 who love high fashion/mod design)
Do you have an existing tagline? Would you like it stated along side your logo?*
Do you any specific imagery you would like incorporated into your logo?*
Do you have any color preferences or existing brand colors? Please specify.*
Do you have any colors you do not want to use?*
What adjectives should best describe your new logo?*
What feeling or message do you want your logo to convey to your potential customers?*
How would you like the typography to appear?*
(bold, script, italic, serif, san serif, etc.)
Where will your logo primarily be used?*
(print, online, etc.)
What's your preferred deadline, time frame, or exact date of completion?*
What logos appeal to you and why?*
Check any additional add-on services you may be interested in:
- business card design
- tag or jewelry card design
- brochure
- ads for online venues
- ads for print
- invoice template
- letterhead/envelope template

Branding and Logo Design Questionnaire

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