will be more image-focused than say a dry cleaning business who may want to differentiate themselves as an eco-friendly service.
will be more image-focused than say a dry cleaning business who may want to differentiate themselves as an eco-friendly service.All websites have the purpose of being informative. The question to ask is to whom.
No matter if you already have an existing site or you are in the process of creating one, here are some things to consider:
Define your ideal customer.
List out as many details as possible such as age, sex, income, lifestyle, likes and dislikes. If you already have a customer base, talk with them and ask them why they chose your business. Notice commonalities among them and write this information down.
What is your ideal customer’s pain point?
What problem does your business or service solve? This message needs to be upfront and center on your website, and in as few words as possible, so a potential customer gets who you are and what you do in mere seconds upon landing on your site.
Define your what makes your business special and different from the competition.
This can be white-glove service, a money-back guarantee, or an unbelievable response time.
It is never too late to rework a site using taking the above into consideration. Doing so will help create a comprehensive marketing message, and reinforce your brand.
In fact, it may be a good practice to revisit these questions every 6 months to see if your business has changed, further define your ideal target customer, or you what sets you apart from the competition. Most likely, the information on your website will only need to be tweaked to better clarify your target market.