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How To Write Your Breakthrough Elevator Speech

Marketing

When someone asks you, “What do you do?” this is your golden opportunity to shine. I’m as guilty as any of giving the standard answer “I’m in ___.” That’s a conversation stopper, not a conversation starter! What people are really asking is: who are you, who are your...

Give Mobile Web the Finger: Design Form Meets Function

Marketing

Statistics show that the mobile web is exploding and by 2014, mobile internet use will overtake internet desktop use. Is your website mobile ready? Here are 5 things to consider what users want, need and expect in their mobile browsing experience. Remember mobile...

Book Review: The $100 Startup by Chris Guillebeau

Marketing

Find A Way To Make A Life, Not Just A Living My husband thinks it's hilarious that I've become business book obsessed. I love to read–fiction. But since January and striking out on my own as a freelance web designer, I've been dutifully reading books on...

Etsy Tipping Point: Getting More Eyes On Your Items

Marketing

Etsy continues to grow exponentially. If your main business relies on Etsy as your showcase and shopping cart, consider the following tips to put you ahead of your Etsy competition. This article covers item quantities and shop organization. This is the first of an...

Does Your Small Business Have A Rally Cry? It Should

Marketing

I've been working through Tara Gentile's digital workshop, Marketing ReWired, and something Tara said hit home with me –what is your small business's rally cry? This short, simple phrases integrates all that you do and incorporates the why of your business. Why...