The Sharknado Effect: 4 Steps for a Content Feeding Frenzy
Is your business a Sharknado? Recently, the SyFy channel aired one of its made for TV movie creations--Sharknado. Yes, it's a terrifying shark inland invasion created by a hurricane-turned-water spout tornado. Sharks swimming in flooded waters, just waiting to attack...
Want Traction? Take Action: 5 Business Boosting Tips
We've all been there--creatives especially--the "I'm uninspired" black hole of doom. You know you need to write a new blog post, send out a newsletter, make a video, work on your email opt-in offer, but you put it off. This list comes easily to mind simply because I'm...
Rockin' LinkedIn for Small Business
If your model is Business to Business--LinkedIn is THE social media channel you need to have a presence in, be familiar with, and use often. LinkedIn is more than just a recruiting website--it's a social media networking site for professionals. Unlike Facebook (which...
How To Make a Google+ Page for Your Business
Hi friends! Here is a short and sweet walk through on how to create a Google+ Page for your business. I suggest linking in your YouTube channel as well. Google is a force to be reckoned with, and it's trying very hard to be all the things Facebook is not. With Google...
Horizontal MailChimp Optin Web Form with First Name and Email UPDATED!
In this walkthrough I'll show you how to create a horizontal bar MailChimp optin web form that has the First name and Email address fields. This uses the MailChimp Naked Form style. The site I have in the video is using WordPress Twenty Twelve theme--your theme may...
Video: Leverage ifttt.com for Your Business
I'm all about leveraging tools to make my life easier. IFTTT.com is one site that does just that. IFTTT stands for "If This Then That," a neat little phrase from the coder world. It sets up if this (whatever it may be) happens, then it will fire off another action...
Gmail's Undo Send Option: Your Little LifeSaver
Ever wish you had a WHOOPS! button for Gmail? Sometimes we get to typing fast and hit "Send" just a little too soon. Guess what--there is one. It's an add-on in Gmail called "Undo Send" where you can set the amount of time you have to "recall" an email. Note the...
Catch the Big One with the Right Lure Opt-in for Your Newsletter
My dad taught me how to fish when I was 8. Every good fisherman knows that the right bait can get a fish on the hook. It's the same with marketing--the right compelling offer will draw your prospect in. For me--the right bait was cheese. Okay--I admit it. I wasn't...
YouTube One Channel Art Guide: Video Marketing Branding
As you may have noticed here at Innerspace Marketing, I've been ramping up my YouTube channel marketing. YouTube is the #2 search engine (behind the #1 big daddy Google)--ahead of Bing, Yahoo, Ask and AOL combined. There is unlimited potential in leveraging YouTube...
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