How To Write Your Breakthrough Elevator Speech

When someone asks you, “What do you do?” this is your golden opportunity to shine. I’m as guilty as any of giving the standard answer “I’m in ___.” That’s a conversation stopper, not a conversation starter! What people are really asking is: who are you, who are your...

Does Your Small Business Have A Rally Cry? It Should

I've been working through Tara Gentile's digital workshop, Marketing ReWired, and something Tara said hit home with me –what is your small business's rally cry? This short, simple phrases integrates all that you do and incorporates the why of your business. Why...