Google Analytics is a free tool that can give you mountains of insight into your customers and they way they use your site. If you have a website, I highly recommend setting up Google Analytics as soon as possible. The sooner you start collecting data from your...
Marketing can feel like shooting arrows in the dark–if you don't track and measure your performance. Social Media is one of those nebulous areas, hiding just outside of your Google Analytic's peripheral vision. Ah, it doesn't have to be that way! Don't get me...
You may have heard it around the old blogosphere water cooler – “Always include an image with your post!” Even social media experts are touting this image essential philosophy–with good reason. In a study by HubSpot, researchers evaluated 8,800...
I just read a great blog post by Mack Collier called “Suck it Up Buttercup The World Does Not Owe You a Like or a Retweet!” Collier explains that he made a conscious decision to cut back on Facebook and Twitter time and saw a significant drop off in client...
Pinterest is the latest social media site that is visually driven, allowing users to pin topics of interests to self-created virtual boards. Think of it as a virtual organization tool for great discoveries online. Users “pin” a picture of the product or...
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Hi, I’m Julia McPherson, founder of Innerspace Marketing, a boutique web design and marketing automation firm. I’m a Certified ONTRAPORT Consultant, and have over 17 years in marketing, automation, and web/graphic design. I love helping business owners gain more time, with fewer headaches, through design and automation.