How To Write Your Breakthrough Elevator Speech

Marketing

When someone asks you, “What do you do?” this is your golden opportunity to shine. I’m as guilty as any of giving the standard answer “I’m in ___.” That’s a conversation stopper, not a conversation starter! What people are really asking is: who are you, who are your...

Untangling the Gordian Social Media Knot

Social Media

I just read a great blog post by Mack Collier called “Suck it Up Buttercup The World Does Not Owe You a Like or a Retweet!” Collier explains that he made a conscious decision to cut back on Facebook and Twitter time and saw a significant drop off in client...