Get Your Emails into Your Customer’s Inbox

Get Your Emails into Your Customer’s Inbox

Marketing

The Spam Filter. On the one hand, we love it as a user. On the other, it’s a kick in the pants when you’re sending out marketing emails to your potential leads and clients. Are you getting complaints that your emails from your marketing email service keep ending up in...
Perfecting Systems

Perfecting Systems

Automation & Systems

The other day I volunteered at my kids’ school to make copies for the teachers.  Five teachers, 22 kids in each class, and a bucket full of worksheets. Now, I’m no stranger to the copy machine—in my former corporate career, I alone made up an entire marketing...
Requiem for the Email Newsletter

Requiem for the Email Newsletter

Marketing

You've heard it all before, right? Gurus shouting out the top of their lungs: The LIST! The List! The MONEY is in the LIST! So, you sign up with one of those email services, spend hours setting up forms, and responders, and not to mention your “lead...

Overcoming Email List Anxiety

Marketing

Twice this week, I've had conversations with friends around email list anxiety. It happens–I've gone through it myself. One friend has a large number of subscribers who've transitioned with her when her business changed. She's afraid to email this segment of her...
How to Become a Killer Serial Emailer

How to Become a Killer Serial Emailer

Marketing

Killer Serial? Get it? Like what I did there? Okay–so sometimes my Dad's silly puns and wacky wording get the best of me. I purely blame genetics and too much Dexter. I've been thinking a lot about email automation and how you can make the most out of your email...